Large corporations and small businesses all have marketing plans. It is an essential part of business and cannot be avoided. The small business marketing plan for a new business may appear to be of a more frugal nature. Small businesses will face changes, react to cycles, adjust as markets evolve, economies change, people leave the company, or people are added to the company structure. New needs are recognized and the marketing plan for small business mistake into consideration these changes. Challenges exist in establishing a marketing plan for small business . Setting goals, committing to them on paper, will embed in you the responsibility and desire to achieve them. It also makes them clearly visible and easier to document.