My friend was putting up his very own website not too long ago. He wanted me to take a look at it before he put it up, though, because I have a lot of experience when it comes to building websites. I looked it over, and I noticed something very important. He didn’t use many of the important SEO tools in order to get the website to rank high in search engine results. I told him this, and he looked at me with a blank stare. It turns out he didn’t know a lot about search engine optimization, so I taught him all about it.