I graduated from college with a business degree, so I always thought I knew all there was to know about marketing. Of course, this was back in the days before computers, so although I was correct about what customers wanted, I was completely in the dark as far as marketing went. I decided to hire an adwords ppc specialist when I was starting up my own business, and he showed me how simple well placed words and phrases could make a tremendous difference in sales and page ranking. Once the site was up, I could see the traffic growing by the hour, and now my sales are amazing!